Beauty & Style

Fade to Grey – H&M Grey Concept Line

It’s not often I get excited about the launch of a clothing line, but I’ll admit as of late H&M is certainly changing this with the recent release of the H&M Grey Concept Line.

Described as a “New Rock n Roll Concept – Rough cuts and gorgeous details”, it’s right up my alley. A perfect look with edge – grown up without compromising in style.

Featuring the lovely ombre haired Alice Dellal at the center of the campaign, the line is not unlike last years Trish Summerville ‘Dragon Tattoo’ range (which I also loved, and was able to pick up several pieces – though not *the coat*)H&M Grey Concept LineH&M Divided Grey Concept LooksH&M Grey Concept OutfitsAlice Dellal H&M Grey Concept Line

“Youthful rebellion drives this collection. Mixing aesthetics across the board, a fabulous fusion of dishevelled grunge rock and garments to die for layered together to create a new edgy collection”

The Grey Concept is currently available in select stores (but not available online in Canada – boo!)

With really reasonably priced classic pieces this collection will certainly fly.

Photos From: H&M
Art Direction: Stina Daag

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